Ingrid Schmaedecke is an independent designer specializing in branding and environmental design, with over 8 years of practice spanning visual identity, strategy, editorial, wayfinding, activation, and exhibition projects.


ingrid.cke@gmail.com

Project Index

Select Clients
Netflix
Prada
Amazon Music
Intuit
JPMorganChase
Grand Palais
Yale University
Princeton University
Poster House
Experience
Designer, 2x4
Designer, Isometric Studio
Graphic Designer Coordinator, Museu Paranaense
Founder, Studio Bombus
Education
Rhode Island School of Design, MFA
UFPR (Brazil), B.Arch
KABK (Netherlands), Interior Architecture




MUPA Branding, Editorial and Exhibition for Museu Paranaense

The new visual identity reframes Museu Paranaense — the third oldest public museum in Brazil — as an ever-changing and adaptable institution, highlighting the diversity of the activities and its collection.

The acronym MUPA (as opposed to using the full institution name in the logo) brings a sense of action and movement to the museum identity under a new direction. These letters, almost as independent characters, perform as an adaptable yet recognizable logo.

Expanding on the museum visual identity, I created a system of printed matter that includes: bi-monthly programming; small brochures for all permanent exhibitions, and a newspaper-format publication for temporary exhibition. This last format can host large images and information for each show, while being affordable to print.

Select Exhibits:
Ephemera/Perpétua
Iria Corrêa
MUPA Team
Director: Biba Bettega
General Curator: Richard Romanini
Graphic Design Coordinator: Ingrid Schmaedecke
Architecture Design Coordinator: Brunno Douat

MUPA Team 
Director: Biba Bettega
General Curator: Richard Romanini 
Graphic Design Coordinator: Ingrid Schmaedecke
Architecture Coordinator:Brunno Douat        
Pradasphere II
Signage for a traveling exhibition of the history of Prada, Shanghai

Pradasphere II is a traveling public exhibition exploring the history, culture, and evolving identity of Prada from its founding in 1913 to the present. It opened at the Start Museum in Shanghai in December 2023.

The exhibition design draws from the typology of the magazzino: a warehouse as a site of storage, circulation, and discovery. Conceived as a contemporary archive in motion, the space presents more than 400 physical and digital artifacts drawn from Prada’s fashion archive and its long-standing engagements with art, architecture, culture, and sport.


Shortlisted for Exhibition of the Year by Frame Magazine (2024)
Winner AIGA 365 Year in Design Award for Environmental/Experiential Design (2023)

Client: Prada

Project Team:
Michael Rock, Executive Creative Director
Christopher Kupski, Creative Director & Principal Architect, Environments
Margot Weller, Executive Director, Strategy
Sung Joong Kim, Creative Director, Branding
Tim Gambell, Creative Director, Interactive
Donnie Luu, Senior Design Director, Branding
Leigha Dennis, Senior Design Director, Environments
Paul Hoppe, Design Director, Interactive
Chiara Assanelli, Director, Environments
Osvald Landmark, Senior Designer, Branding
Valeria Paez Cala, Senior Designer, Environments
Molly Ono, Strategist
Anna Kulachek, Designer, Branding
Kartik Tuli, Designer, Branding
Ha Dao, Designer, Environments
Ingrid Schmaedecke, Designer, Environments
Kenny Zhang, Designer, Interactive
Urechi Oguguo, Designer, Environments
Mizuki Hanada, Junior Designer, Environments
Noemi Item, Intern, Strategy
Adriana Gelves, Project Manager

Photographs by 2x4.

Client: Prada

Project Team:
Michael Rock, Executive Creative Director
Christopher Kupski, Creative Director & Principal Architect, Environments
Margot Weller, Executive Director, Strategy
Sung Joong Kim, Creative Director, Branding
Tim Gambell, Creative Director, Interactive
Donnie Luu, Senior Design Director, Branding
Leigha Dennis, Senior Design Director, Environments
Paul Hoppe, Design Director, Interactive
Chiara Assanelli, Director, Environments
Osvald Landmark, Senior Designer, Branding
Valeria Paez Cala, Senior Designer, Environments
Molly Ono, Strategist
Anna Kulachek, Designer, Branding
Kartik Tuli, Designer, Branding
Ha Dao, Designer, Environments
Ingrid Schmaedecke, Designer, Environments
Kenny Zhang, Designer, Interactive
Urechi Oguguo, Designer, Environments
Mizuki Hanada, Junior Designer, Environments
Noemi Item, Intern, Strategy
Adriana Gelves, Project Manager
Photographs by 2x4.
Dimensão Imaterial do Habitar & Construir Indígena
Branding and Webdesign

Developed website design and digital archive for indigenous communities (Guarani, Xetá, and Kaingáng) in collaboration with Museu Paranaense; created systems for accessibility and visibility of cultural heritage collections.

Accessible at dimensaoimaterial.org

Team
Daniela Moro, Florêncio Rekayg Fernandes, Gabriel Tomich, Ingrid Schmaedecke, Marina Oba, Otto Braz, Leon Reinstein, Sabrina Talita Szulek, Brunno Douat and Josiéli Spenassatto


The Utopian Avant-Garde: Soviet Film Posters of the 1920s
Exhibition, Typography and Video for Poster House, NYC

The exhibit design for the rare Soviet film posters show deploys from the dynamism and boldness of the Constructivist era to create an immersive and contextualized experience for the visitor: the monumental architecture, custom typography, and short animated video all work to contextualize and uplift the dynamic, experimental, and explosive posters on view.

Moments of color folding from floor to wall and ceiling heighten the immersive aspect of the exhibition. The angled walls, combined with bold typography and custom furniture, bring the visitor inside the posters.

For the show, I designed Constructivist Square — a customized, square version of Action Condensed Bold for both the Latin and Cyrillic scripts.

The Stenberg Method is a short video showing the technical aspect of the brothers’ work, custom designed for the exhibit.


Society of Typographic Arts Selection 2022

Client: Poster House

Project developed with Isometric Studio.
Photographs by Isometric Studio.
Bin Bin Sake
Branding and Illustrations for the Greenpoint-based sake shop

In a site-specific reference to the Maneki-neko (招き猫), the Japanese “beckoning cat", I conceptualized Bin Bin Cat: a big, chubby cat that likes to drink sake and have a good time.

The illustrations are part of the new identity design for Bin Bin, a sake pop-up shop by Rule of Thirds in Greenpoint, Brooklyn.


Client: Bin Bin Sake  (Rule of Thirds)

Project developed with Isometric Studio.
Photographs by Isometric Studio.
Grand Palais Wayfinding Signage concepts, development and construction drawings for the historic, Beaux-Arts exhibition hall and museum complex in Paris, France

Originally built for the 1900 World’s Fair, the Grand Palais has become one of Paris’ most iconic landmarks: a large-scale historic exhibition hall and museum complex.


Client: Grand Palais

L'Atelier Senzu (Lead architect), Samy Rio (designer), and 2x4 (wayfinding).

Developed as a designer at 2x4

Photographs
© Charly Broyez
© Cyrille Weiner
(for Chatillon Architectes)
AIANY Design Awards 2020-21
Exhibition and Graphic Layout for global architectural design competition

Due to the pandemic restrictions, this year's exhibition featured the winning projects from two competition cycles: 24 projects from 2021 and 35 projects from 2020, constituting the largest AIANY Design Awards exhibition to date.

The winning projects are displayed in MDF panels, joined seamlessly by category.



TDC (The One Club) Communication Design 2021

Client: American Institute of Architects, New York Chapter (AIANY)

Project developed with Isometric Studio.
Photographs by Isometric Studio.
Highlights from the Impermanent Collection
Branding, Gelatin Lettering for RISD Graphic Design MFA Biennial 

Very ephemeral lettering developed for the title wall of the show. Custom formula was perfected over the course of a few weeks to achieve firmness and color.

The show, featuring the most important items of the GD MFA 2023 collection, was on view at Sol Koffler Gallery, 169 Weybosset St, Providence, from April 14—30, 2023.

Biennial Website by Gabriel Drozdov.


Client: Rhode Island School of Design

Team: Kaela Kennedy, Lydia Chodosh, Sun Ho Lee
Biennial Website by Gabriel Drozdov.
Caixa Morada Exhibition Device

Traveling exhibition device for photographer Mariana Alves' project, Morada.


Client: Mariana Alves

Project developed as Studio Bombus.
When Does a Project Start?Book — Conversations with my RISD cohort on creative processes.

I learn a lot by going to people’s desks around the studio and asking them: “how do you do this?” or “how did you think of that?”. This habit prompted me to address my peers about their creative processes. I’ve compiled what I heard in this book.


Wire-bound book, 242 pages, 3.25×4.5"
Winter 2023




Planos de Mudança, Mudança de Planos Planner

An undated planner, developed for times that can't be planned — resilience is the word for now. The come-and-go of things is expressed on the fore-edge printing that swings between intending to plan, and having to change plans.


Collab with Alarcon Atelier, early 2021
I'd Rather Go Blind Brand Identity for the RISD MFA Fine Arts exhibition curated by Ebony Hayes 

Homonymous to the 1967 Etta James song, the gallery exhibition curated by Ebony L. Haynes (of David Zwirner Gallery and 52 Walker) featured works of video, sculpture, photography, and painting.

The pieces revolved around the theme of translating the ephemeral into the physical. In the spirit of the subject, as well as of the provocative name of the show, we developed a set of gestural, abstract and blurred scribbles, evoking the ephemeral energy of the artistic creation.



Client: Ebony Haynes
Team: Serena Ho, Dougal Henken, Ingrid Schmaedecke
It's now in Brooklyn, and in Curitiba.