Ingrid Schmaedecke   about  work index  email

MUPA Visual Identity


In 2019, a new direction was established for Museu Paranaense (MUPA), the third oldest public museum in Brazil. The new perspective sought to position MUPA as a contemporary institution, aware of its history and of its presence today.

Together with the new team, I developed an identity that seeked to reframe the museum as a ever-changing and adaptable institution, highlighting also the diversity of the activities and its collection.

Part of the identity design, the printed matters include a bi-monthly programming of the museum and small brochures for all exhibitions.

Project developed with Biba Bettega, Richard Romanini and Brunno Douat, while I was Coordinator of the Graphic Design Department at MUPA, 2019

MUPA Visual Identity


In 2019, a new direction was established for Museu Paranaense (MUPA), the third oldest public museum in Brazil. The new perspective sought to position MUPA as a contemporary institution, aware of its history and of its presence today.

Together with the new team, I developed an identity that seeked to reframe the museum as a ever-changing and adaptable institution, highlighting also the diversity of the activities and its collection.

Part of the identity design, the printed matters include a bi-monthly programming of the museum and small brochures for all exhibitions.

Project developed with Biba Bettega, Richard Romanini and Brunno Douat, while I was Coordinator of the Graphic Design Department at MUPA, 2019


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