Ingrid Schmaedecke is an independent designer specializing in branding and environmental design, with over 8 years of practice spanning visual identity, strategy, editorial, wayfinding, activation, and exhibition projects.


ingrid.cke@gmail.com



Project Index

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Netflix
Prada
Amazon Music
Intuit
JPMorganChase
Grand Palais
Yale University
Princeton University
Poster House

Experience

Designer, 2x4
Designer, Isometric Studio
Graphic Designer Coordinator, Museu Paranaense
Founder, Studio Bombus

Education

Rhode Island School of Design, MFA
UFPR (Brazil), B.Arch
KABK (Netherlands), Interior Architecture

Bin Bin Sake
Branding and Illustrations for the Greenpoint-based sake shop

In a site-specific reference to the Maneki-neko (招き猫), the Japanese “beckoning cat", I conceptualized Bin Bin Cat: a big, chubby cat that likes to drink sake and have a good time.

The illustrations are part of the new identity design for Bin Bin, a sake pop-up shop by Rule of Thirds in Greenpoint, Brooklyn.


Client: Bin Bin Sake  (Rule of Thirds)

Project developed with Isometric Studio.
Photographs by Isometric Studio.

It's now in Brooklyn, and in Curitiba.