In a site-specific reference to the Maneki-neko (招き猫), the Japanese “beckoning cat", I conceptualized Bin Bin Cat: a big, chubby cat that likes to drink sake and have a good time.

The illustrations are part of the new identity design for Bin Bin, a sake pop-up shop by Rule of Thirds in Greenpoint, Brooklyn.


Client: Bin Bin Sake  (Rule of Thirds)

Project developed with Isometric Studio.
Photographs by Isometric Studio.

The exhibit design for the rare Soviet film posters show deploys from the dynamism and boldness of the Constructivist era to create an immersive and contextualized experience for the visitor: the monumental architecture, custom typography, and short animated video all work to contextualize and uplift the dynamic, experimental, and explosive posters on view.

Moments of color folding from floor to wall and ceiling heighten the immersive aspect of the exhibition. The angled walls, combined with bold typography and custom furniture, bring the visitor inside the posters.

For the show, I designed Constructivist Square — a customized, square version of Action Condensed Bold for both the Latin and Cyrillic scripts.

The Stenberg Method is a short video showing the technical aspect of the brothers’ work, custom designed for the exhibit.


Society of Typographic Arts Selection 2022

Client: Poster House

Project developed with Isometric Studio.
Photographs by Isometric Studio.

Pradasphere II is a traveling public exhibition exploring the history, culture, and evolving identity of Prada from its founding in 1913 to the present. It opened at the Start Museum in Shanghai in December 2023.

The exhibition design draws from the typology of the magazzino: a warehouse as a site of storage, circulation, and discovery. Conceived as a contemporary archive in motion, the space presents more than 400 physical and digital artifacts drawn from Prada’s fashion archive and its long-standing engagements with art, architecture, culture, and sport.


Shortlisted for Exhibition of the Year by Frame Magazine (2024)
Winner AIGA 365 Year in Design Award for Environmental/Experiential Design (2023)

Client: Prada

Project Team:
Michael Rock, Executive Creative Director
Christopher Kupski, Creative Director & Principal Architect, Environments
Margot Weller, Executive Director, Strategy
Sung Joong Kim, Creative Director, Branding
Tim Gambell, Creative Director, Interactive
Donnie Luu, Senior Design Director, Branding
Leigha Dennis, Senior Design Director, Environments
Paul Hoppe, Design Director, Interactive
Chiara Assanelli, Director, Environments
Osvald Landmark, Senior Designer, Branding
Valeria Paez Cala, Senior Designer, Environments
Molly Ono, Strategist
Anna Kulachek, Designer, Branding
Kartik Tuli, Designer, Branding
Ha Dao, Designer, Environments
Ingrid Schmaedecke, Designer, Environments
Kenny Zhang, Designer, Interactive
Urechi Oguguo, Designer, Environments
Mizuki Hanada, Junior Designer, Environments
Noemi Item, Intern, Strategy
Adriana Gelves, Project Manager

Photographs by 2x4.

The new visual identity reframes Museu Paranaense — the third oldest public museum in Brazil — as an ever-changing and adaptable institution, highlighting the diversity of the activities and its collection.

The acronym MUPA (as opposed to using the full institution name in the logo) brings a sense of action and movement to the museum identity under a new direction. These letters, almost as independent characters, perform as an adaptable yet recognizable logo.

Expanding on the museum visual identity, I created a system of printed matter that includes: bi-monthly programming; small brochures for all permanent exhibitions, and a newspaper-format publication for temporary exhibition. This last format can host large images and information for each show, while being affordable to print.

Select Exhibits:
Ephemera/Perpétua
Iria Corrêa
MUPA Team
Director: Biba Bettega
General Curator: Richard Romanini
Graphic Design Coordinator: Ingrid Schmaedecke
Architecture Design Coordinator: Brunno Douat

Developed website design and digital archive for indigenous communities (Guarani, Xetá, and Kaingáng) in collaboration with Museu Paranaense; created systems for accessibility and visibility of cultural heritage collections.

Accessible at dimensaoimaterial.org

Team
Daniela Moro, Florêncio Rekayg Fernandes, Gabriel Tomich, Ingrid Schmaedecke, Marina Oba, Otto Braz, Leon Reinstein, Sabrina Talita Szulek, Brunno Douat and Josiéli Spenassatto

Originally built for the 1900 World’s Fair, the Grand Palais has become one of Paris’ most iconic landmarks: a large-scale historic exhibition hall and museum complex.


Client: Grand Palais

Project Team (2x4):
Susan Sellers, Partner
Florian Mewes, Senior Design Director, Environments
Jessica Dobkin, Design Director, Environments
Chiara Assanelli, Director, Environments
Susan May, Technical Director, Environments
Sunny Cui, Senior Designer, Environments
Mizuki Hanada, Junior Designer, Environments
Ingrid Schmaedecke, Designer, Environments
Nancy Hu, Designer, Environments
Megan Pai, Intern, Environments

Collaborators
Chatillon Architectes (Historic Architect)
L’Atelier Senzu (Interior Architect)
Sammy Rio (Furniture Designer)
Bollingher & Grohmann (Structure)


Photographs
© Charly Broyez
© Cyrille Weiner
(for Chatillon Architectes)

Due to the pandemic restrictions, this edition of the exhibition featured the winning projects from two competition cycles: 24 projects from 2021 and 35 projects from 2020, constituting the largest AIANY Design Awards exhibition to date.

The winning projects are displayed in MDF panels, joined seamlessly by category.



TDC (The One Club) Communication Design 2021

Client: American Institute of Architects, New York Chapter (AIANY)

Project developed with Isometric Studio.
Photographs by Isometric Studio.