Ingrid Schmaedecke is an independent designer working in branding and environmental design, with over 8 years of practice spanning visual identity, strategy, editorial, wayfinding, activation, and exhibition projects.


ingrid.cke@gmail.com


Select Clients
Amazon Music
Grand Palais
Intuit
JPMorganChase
Netflix
The New York Times
Poster House
Prada
Princeton University
Yale University
Experience
Designer, 44LLC
Designer, EmoTech
Designer, Astronaut Monastery
Designer, 2x4
Designer, Isometric Studio
Graphic Designer Coordinator, Museu Paranaense
Founder, Studio Bombus
Education
Rhode Island School of Design, MFA
UFPR (Brazil), B.Arch
KABK (Netherlands), Interior Architecture

Intuit Workplace San Francisco
Signage and Placemaking

Designed with the 2x4 team, Intuit’s San Francisco workplace brings the brand into everyday spaces through environmental graphics, storytelling, and a comprehensive signage and wayfinding system.

Large-scale interpretations of the Intuit logo reference local landmarks and civic elements, while illustrated wallpapers imagine the worlds of small businesses supported by Intuit’s products. A digital Brand Canvas combines identity, values, and stories in an evolving visual tapestry. Together, these interventions create a welcoming workplace that connects employees to the brand and its community.

Client: Intuit

Project Team:
Georgianna Stout, Partner
Leigha Dennis, Senior Design Director, Environments
Florian Mewes, Senior Design Director, Environments
Chiara Assanelli, Director, Environments
Susan May, Technical Director, Environments
Paul Hoppe, Design Director, Interactive
Mingxuan Xu, Senior Designer, Interactive
Ha Dao, Designer, Environments
Ingrid Schmaedecke, Designer, Environments
Shiyue Wang, Designer, Environments
Nancy Hu, Designer, Environments
Mizuki Hanada, Junior Designer, Environments
Elliana Lee, Intern, Interactive

Collaborators:
The Bureau (Interior Architect)
IA Architects (Executive Architect)
Celyn Brazier (Illustration)
Pat Kim (Custom 3D Logo)
Photography by Yoshihiro Makino
It's now in Brooklyn, and in Curitiba.