Ingrid Schmaedecke is an independent designer specializing in branding and environmental design, with over 8 years of practice spanning visual identity, strategy, editorial, wayfinding, activation, and exhibition projects.


ingrid.cke@gmail.com

Project Index

Select Clients
Netflix
Prada
Amazon Music
Intuit
JPMorganChase
Grand Palais
Yale University
Princeton University
Poster House
Experience
Designer, 2x4
Designer, Isometric Studio
Graphic Designer Coordinator, Museu Paranaense
Founder, Studio Bombus
Education
Rhode Island School of Design, MFA
UFPR (Brazil), B.Arch
KABK (Netherlands), Interior Architecture




MUPA Branding, Editorial and Exhibition for Museu Paranaense

The new visual identity reframes Museu Paranaense — the third oldest public museum in Brazil — as an ever-changing and adaptable institution, highlighting the diversity of the activities and its collection.

The acronym MUPA (as opposed to using the full institution name in the logo) brings a sense of action and movement to the museum identity under a new direction. These letters, almost as independent characters, perform as an adaptable yet recognizable logo.

Expanding on the museum visual identity, I created a system of printed matter that includes: bi-monthly programming; small brochures for all permanent exhibitions, and a newspaper-format publication for temporary exhibition. This last format can host large images and information for each show, while being affordable to print.

Select Exhibits:
Ephemera/Perpétua
Iria Corrêa
MUPA Team
Director: Biba Bettega
General Curator: Richard Romanini
Graphic Design Coordinator: Ingrid Schmaedecke
Architecture Design Coordinator: Brunno Douat

MUPA Team 
Director: Biba Bettega
General Curator: Richard Romanini 
Graphic Design Coordinator: Ingrid Schmaedecke
Architecture Coordinator:Brunno Douat        
It's now in Brooklyn, and in Curitiba.