Ingrid Schmaedecke is an independent designer working in branding and environmental design, with over 8 years of practice spanning visual identity, strategy, editorial, wayfinding, activation, and exhibition projects.


ingrid.cke@gmail.com


Select Clients
Amazon Music
Grand Palais
Intuit
JPMorganChase
Netflix
The New York Times
Poster House
Prada
Princeton University
Yale University
Experience
Designer, Astronaut Monastery
Designer, 2x4
Designer, Isometric Studio
Graphic Designer Coordinator, Museu Paranaense
Founder, Studio Bombus
Education
Rhode Island School of Design, MFA
UFPR (Brazil), B.Arch
KABK (Netherlands), Interior Architecture


The New York Times 175th Anniversary
Exhibit and Event Design

Spatial and exhibition design for The New York Times’s 175th anniversary gala, developed in collaboration with The Times’s in-house creative team. Under the theme “Constant innovation, lasting values,” the immersive exhibition brought together 175 years of journalism across seven themes: Eye-witness, Independence, Accountability & Impact, Public Service, Press Freedom, Innovation, and Shaping Culture.



Client: The New York Times
Project team: Jessi Brattengeier, Janet Kim, Carter Gekiere, Jon Thornton, Ryan Frank, and collaborators
Photographs by NYT,  Jessi Brattengeier, and Ingrid Schmaedecke
It's now in Brooklyn, and in Curitiba.