Ingrid Schmaedecke is an independent designer specializing in branding and environmental design, with over 8 years of practice spanning visual identity, strategy, editorial, wayfinding, activation, and exhibition projects.


ingrid.cke@gmail.com

Project Index

Select Clients
Netflix
Prada
Amazon Music
Intuit
JPMorganChase
Grand Palais
Yale University
Princeton University
Poster House
Experience
Designer, 2x4
Designer, Isometric Studio
Graphic Designer Coordinator, Museu Paranaense
Founder, Studio Bombus
Education
Rhode Island School of Design, MFA
UFPR (Brazil), B.Arch
KABK (Netherlands), Interior Architecture

Pradasphere II
Signage for a traveling exhibition of the history of Prada, Shanghai

Pradasphere II is a traveling public exhibition exploring the history, culture, and evolving identity of Prada from its founding in 1913 to the present. It opened at the Start Museum in Shanghai in December 2023.

The exhibition design draws from the typology of the magazzino: a warehouse as a site of storage, circulation, and discovery. Conceived as a contemporary archive in motion, the space presents more than 400 physical and digital artifacts drawn from Prada’s fashion archive and its long-standing engagements with art, architecture, culture, and sport.


Shortlisted for Exhibition of the Year by Frame Magazine (2024)
Winner AIGA 365 Year in Design Award for Environmental/Experiential Design (2023)

Client: Prada

Project Team:
Michael Rock, Executive Creative Director
Christopher Kupski, Creative Director & Principal Architect, Environments
Margot Weller, Executive Director, Strategy
Sung Joong Kim, Creative Director, Branding
Tim Gambell, Creative Director, Interactive
Donnie Luu, Senior Design Director, Branding
Leigha Dennis, Senior Design Director, Environments
Paul Hoppe, Design Director, Interactive
Chiara Assanelli, Director, Environments
Osvald Landmark, Senior Designer, Branding
Valeria Paez Cala, Senior Designer, Environments
Molly Ono, Strategist
Anna Kulachek, Designer, Branding
Kartik Tuli, Designer, Branding
Ha Dao, Designer, Environments
Ingrid Schmaedecke, Designer, Environments
Kenny Zhang, Designer, Interactive
Urechi Oguguo, Designer, Environments
Mizuki Hanada, Junior Designer, Environments
Noemi Item, Intern, Strategy
Adriana Gelves, Project Manager

Photographs by 2x4.

Client: Prada

Project Team:
Michael Rock, Executive Creative Director
Christopher Kupski, Creative Director & Principal Architect, Environments
Margot Weller, Executive Director, Strategy
Sung Joong Kim, Creative Director, Branding
Tim Gambell, Creative Director, Interactive
Donnie Luu, Senior Design Director, Branding
Leigha Dennis, Senior Design Director, Environments
Paul Hoppe, Design Director, Interactive
Chiara Assanelli, Director, Environments
Osvald Landmark, Senior Designer, Branding
Valeria Paez Cala, Senior Designer, Environments
Molly Ono, Strategist
Anna Kulachek, Designer, Branding
Kartik Tuli, Designer, Branding
Ha Dao, Designer, Environments
Ingrid Schmaedecke, Designer, Environments
Kenny Zhang, Designer, Interactive
Urechi Oguguo, Designer, Environments
Mizuki Hanada, Junior Designer, Environments
Noemi Item, Intern, Strategy
Adriana Gelves, Project Manager
Photographs by 2x4.
It's now in Brooklyn, and in Curitiba.