Ingrid Schmaedecke is an independent designer specializing in branding and environmental design, with over 8 years of practice spanning visual identity, strategy, editorial, wayfinding, activation, and exhibition projects.


ingrid.cke@gmail.com

Project Index

Select Clients
Netflix
Prada
Amazon Music
Intuit
JPMorganChase
Grand Palais
Yale University
Princeton University
Poster House
Experience
Designer, 2x4
Designer, Isometric Studio
Graphic Designer Coordinator, Museu Paranaense
Founder, Studio Bombus
Education
Rhode Island School of Design, MFA
UFPR (Brazil), B.Arch
KABK (Netherlands), Interior Architecture



The Utopian Avant-Garde: Soviet Film Posters of the 1920s
Exhibition, Typography and Video for Poster House, NYC

The exhibit design for the rare Soviet film posters show deploys from the dynamism and boldness of the Constructivist era to create an immersive and contextualized experience for the visitor: the monumental architecture, custom typography, and short animated video all work to contextualize and uplift the dynamic, experimental, and explosive posters on view.

Moments of color folding from floor to wall and ceiling heighten the immersive aspect of the exhibition. The angled walls, combined with bold typography and custom furniture, bring the visitor inside the posters.

For the show, I designed Constructivist Square — a customized, square version of Action Condensed Bold for both the Latin and Cyrillic scripts.

The Stenberg Method is a short video showing the technical aspect of the brothers’ work, custom designed for the exhibit.


Society of Typographic Arts Selection 2022

Client: Poster House

Project developed with Isometric Studio.
Photographs by Isometric Studio.
It's now in Brooklyn, and in Curitiba.